Gameday Cloth is a lifestyle brand dedicated to providing the best lifestyle apparel and accessories. It was created by two Southern Methodist University alumni unable to find what they wanted to wear to The Boulevard - something modern & fashionable, yet still sports. After visiting every store in the area Scott and Jana created their own company. Since 2009 the company has offered a wide range of brands and on-trend fashions to those in the want. Recognizing style in life is just as important.